Lauren is responsible for the routine operation of the company. Lauren has experience of designing services for a range of public bodies. She has led the provision of service design application projects in Scotland at a National Level; NHS Scotland, Renfrewshire Council and Lanarkshire Council and Institute for Research and Innovation in Social Services.

Sarah is responsible for the process and the user's experience of MyPolice. The goal of Sarah's work is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals whilst allowing the system to develier tangible benefits to police forces. Sarah's role balances technical functionality and visual elements to create a system that is not only operational but also usable and adaptable to changing user needs. Sarah has previously worked for Skills Development Scotland, championing their Service Design Directorate through change.

Danyi is trained in software programming and has three formal degrees in the subject. She is responsible for the underlying archirecture of the software program. Previously, Danyi built a social trading network combining the functionality of Facebook and eBay that attracted over one million dollars worth of investment.